Global Hotel Alliance brings together a unique collection of independent hospitality brands for GHA DISCOVERY, a multi-brand loyalty programme. GHA represents a collection of 40 brands with 800+ hotels spread over 100 countries serving more than 27 million members. Which means there’s a fit for every travel need, from iconic European palaces, overwater Maldivian villas, safari escapes, and sybaritic spa retreats (all perfect for honeymoons or other trips á deux), to business-friendly hotels perfectly situated in the centre of the most global hubs.
GHA’s brands include Anantara, Araiya, ASMALLWORLD, Avani, Bristoria, Capella, Corinthia, Discovery Destinations, Divani, The Doyle Collection, Elewana, JA Resorts, Kempinski, Leela, Lore Group, Lungarno, Maqo, Marco Polo, Mysk, NH Hotels, NH Collection, nhow, Niccolo, Nikki Beach, NUO, Oaks, OUTRIGGER, Pan Pacific, Paramount, PARKROYAL COLLECTION, PARKROYAL, Patina, The Residence by Cenizaro, The Set Collection, Shaza, Sukhothai, Sun International, Tivoli, Unike, Ultratravel Collection and Viceroy.
Launched in 2010, GHA DISCOVERY is a programme that connects the independent brands and unique hotels of Global Hotel Alliance. Members enjoy VIP recognition, thoughtful benefits and generous rewards at home or away. Recently the programme has evolved to include an additional tier and flexible paths to upgrade through nights/stays, eligible purchases or number of brands stayed, making it easier and faster for members to reach elite status.
Unlike more traditional programmes, GHA DISCOVERY does not ask members to count points towards their next upgrade. Instead, members earn and spend DISCOVERY Dollars (D$), an exclusive rewards currency. They also enjoy members-only Experiences curated by each hotel and have access to properties close to home, without a stay, through member-only Local Offers. Through its ‘Live Local’ concept, it creates a member community and offers access to local hotels’ facilities and events.