2022 Press Releases


Favourite Hotels, Destination and Airline of Global Travellers Revealed at 14th ULTRAs Award Ceremony in London
London, United Kingdom, November 4th, 2022 - Favourite Hotels, Destination and Airline of Global Travellers revealed at 14th ULTRAs Award Ceremony in London

The favourite hotels, destination, airline and cruise line of the GHA DISCOVERY programme with 22 million global travellers were revealed at the 14th edition of luxury travel awards ceremony, the ULTRAs, on Monday 31st October 2022.

The Set Collection Completes Integration with Global Hotel Alliance Giving GHA DISCOVERY Members Even More Choice of Landmark Properties
Dubai, U.A.E., October 31, 2022 - The Set Collection Completes Integration with Global Hotel Alliance Giving GHA DISCOVERY Members Even More Choice of Landmark Properties

The Set Collection, a carefully curated luxury hotel collection comprising some of the world’s most exceptional independent hotels worldwide, has completed its integration with the Global Hotel Alliance (GHA), operator of the multi-brand loyalty programme, GHA DISCOVERY.

Global Hotel Alliance Surpasses 2022 Performance Forecasts, Boosted By a Bumper Q3 as Travel Recovery Accelerates
Dubai, U.A.E., October 12, 2022 - Global Hotel Alliance Surpasses 2022 Performance Forecasts, Boosted By a Bumper Q3 as Travel Recovery Accelerates

UAE-headquartered Global Hotel Alliance, the world’s largest alliance of independent hotels brands, has reported a stellar nine-month performance that has exceeded its most optimistic forecasts, with total revenue generated by the 22 million members of its GHA DISCOVERY loyalty programme of over US $900 million, up 68% on 2021 and reaching 84% of pre-pandemic (2019) levels on a like for like basis.

Global Hotel Alliance and its Hotel Brands Accelerate Responsible Tourism Initiatives in 2022
Dubai, U.A.E., July 05, 2022 - Global Hotel Alliance and its Hotel Brands Accelerate Responsible Tourism Initiatives in 2022

Global Hotel Alliance (GHA) and its hotel brands are ramping up their responsible tourism efforts in 2022 with new initiatives. The largest alliance of independent hotel brands, encompassing more than 800 hotels across 40 brands in 100 countries, is capitalising on this position of influence to support projects that protect people and the planet.

NH Hotel Group Joins Global Hotel Alliance and Migrates its NH Rewards Loyalty Programme to NH DISCOVERY
Madrid, Spain, June 10, 2022 - NH Hotel Group Joins Global Hotel Alliance and Migrates its NH Rewards Loyalty Programme to NH DISCOVERY

NH Hotel Group, a multinational hospitality company based in Madrid, officially joins Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, on 20 June 2022. The landmark partnership includes the transformation of NH Rewards into the award-winning GHA DISCOVERY loyalty programme, becoming NH DISCOVERY, and thereby creating an unrivalled hospitality offering of more than 800 hotels and resorts across 40 brands in 100 countries to a 21-million-strong global membership.

The Set Collection Joins Global Hotel Alliance
Dubai, U.A.E., May 17, 2022 - The Set Collection Joins Global Hotel Alliance

The Set Collection, the new carefully curated luxury hotel collection, comprising some of the world’s most exceptional, likeminded, independent hotels worldwide will be joining Global Hotel Alliance (GHA), operator of the multi-brand loyalty programme, GHA DISCOVERY. The Set Collection’s founding member hotels will also become members of the alliance’s Ultratravel Collection, an exclusive selection of the programme’s most luxurious properties in iconic destinations worldwide, that deliver the finest service and guest experience.

Global Hotel Alliance Reports Robust Q1 Performance, Driven by Domestic Stays and a Spike in Leisure Travel to Fully Open Destinations
Dubai, U.A.E., May, 2022 - Global Hotel Alliance Reports Robust Q1 Performance, Driven by Domestic Stays and a Spike in Leisure Travel to Fully Open Destinations

UAE-headquartered Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, has reported a strong resurgence in Q1 room revenues, showing increased momentum for travel recovery.

GHA DISCOVERY Wins Best Up-and-Coming Programme at the Freddie Awards 2022
Dubai, U.A.E., April 22, 2022 - GHA DISCOVERY Wins Best Up-and-Coming Programme at the Freddie Awards 2022

Global Hotel Alliance (GHA) announces the win of the Freddie Award for the ‘Best Up-and-Coming Programme’ at last night’s award ceremony in New Orleans. GHA DISCOVERY, the world's largest loyalty programme for independent hotel brands, was reimagined in December with innovations such as the industry’s first digital rewards currency, DISCOVERY Dollars (D$), meeting the needs of modern travellers with more rewards, recognition and opportunities to experience hotels and resorts at home or away.

GHA DISCOVERY Members Will Get Up to 14% Back in D$ for Stays Through June with this Double DISCOVERY Dollar Promotion
Dubai, U.A.E., April 19, 2022 - GHA DISCOVERY Members Will Get Up to 14% Back in D$ for Stays Through June with this Double DISCOVERY Dollar Promotion

Global Hotel Alliance (GHA) announces the Double DISCOVERY Dollar (D$) promotion, enabling members to earn more, as they indulge in luxurious stays and try new experiences. DISCOVERY Dollars, the industry’s first digital rewards currency is part of the reimagination of GHA DISCOVERY, the world's largest loyalty programme for independent hotel brands.

Global Hotel Alliance Strengthens its Leadership Team with the Appointment of Two Senior Members
Dubai, U.A.E., March 21, 2022 - Global Hotel Alliance Strengthens its Leadership Team with the Appointment of Two Senior Members

Global Hotel Alliance (GHA), the largest international alliance of independent hotel brands, encompassing more than 500 hotels across 35 brands in 85 countries, has bolstered its management team with two senior-level appointments. Franck Kermarrec comes on board as Chief Commercial Officer and Nicolas le Roux assumes the newly created role of Head of Marketing and Digital Strategy.

CEOs of the Alliance’s 35 Hotel Groups Predict Top Five Travel Trends for 2022
Dubai, U.A.E., February 10, 2022 - CEOs of the Alliance’s 35 Hotel Groups Predict Top Five Travel Trends for 2022

Global Hotel Alliance (GHA) announces the ‘Million D$ Giveaway’ promotion for its brand-new rewards currency, DISCOVERY Dollars (D$). The industry’s first digital rewards currency is part of the reimagination of GHA DISCOVERY, the world's largest loyalty programme for independent hotel brands, which is operated by GHA.

Global Hotel Alliance Encourages Customers to Experience Hotels at Home and Away with One Million DISCOVERY Dollar Giveaway
Dubai, U.A.E., January 19, 2022 - Global Hotel Alliance Encourages Customers to Experience Hotels at Home and Away with One Million DISCOVERY Dollar Giveaway

Global Hotel Alliance (GHA) announces the ‘Million D$ Giveaway’ promotion for its brand-new rewards currency, DISCOVERY Dollars (D$). The industry’s first digital rewards currency is part of the reimagination of GHA DISCOVERY, the world's largest loyalty programme for independent hotel brands, which is operated by GHA.